Get to know

Sam

Your Small Business Chaos Untangler & Chief Nonsense Cutter

“What if running your business felt less like spinning plates and more like conducting an orchestra?”

We see you.

The 2 AM spreadsheet marathons.

The panic when compliance deadlines loom.

That sinking feeling you’re building the plane while flying it.

Hi, I’m Sam Bell – Managing Director of CMC Consultancy Group, reformed perfectionist, and your new secret weapon for turning operational chaos into business zen.

I’m the straight-talking, systems-obsessed strategist who helps purpose-driven business owners swap overwhelm for impact. With 20+ years untangling operational knots for small businesses and healthcare providers, I’ve made it my mission to prove compliance can be humane and scaling can be joyful.

I didn’t start as a “guru.” I spent 15 years working for small business CEOs and executive teams wearing whatever hat I needed to wear that day so we could get s**t done and keep our momentum.

For the last 7 years, I’ve helped dozens of small business owners streamline their businesses (and seen their stress levels nosedive and their passion revitalised). Over this time, I realised my superpower wasn’t spreadsheets – it was uncomplicating the complicated.

I’m also a small business owner myself, and have been exactly where you are – drowning in admin, burning the midnight oil, and wondering why my passion project felt like a part-time hostage situation.

Now, I lead a team of fellow chaos wranglers who live by one rule: Business support should feel like a warm hug, not a root canal.

My Unapologetic Beliefs

About Small Business

Business doesn't need to be complicated

You can’t change lives if you’re choking on admin. My Small Business Success Model (Leadership × Responsibility × Expertise) isn’t corporate fluff – it’s your playbook for:

  • Credibility that attracts dream clients
  • Accountability that prevents midnight panic attacks
  • Trust that turns one-time buyers into raving fans

Business Systems and Processes Should Serve Humans (Not the Other Way Around)

I don’t do “plug-and-play” templates. We build workflows that respect:

  • Your brain and neurospiciness (night owl? Chaotic creative? We adapt)
  • Your values (ethics over checkboxes, always)
  • Your reality (because “Upskilling your team” shouldn’t require a PhD in Microsoft)

You should own the keys to your castle

You wouldn’t leave the keys to your new car at the dealership, so why do you leave all the passwords and access to systems solely with the IT firm or the social media manager?

We make sure you always have admin access to systems, passwords, and copies of EVERYTHING we create for you so you can get ongoing support and train your team without barriers.

Some little known facts

about me

I've worked in pharmacy, aged care and disability

Plus private small business, but healthcare is where I learned a hell of a lot.

I am ALWAYS colourful - clothes, makeup and energy!

I'm Scottish but have lived in Australia for 20 years

(I’m basically an awesome backpacking souvenir!)

I am a true Melbournian coffee snob

My kids are neurodivergent (and I'm pretty sure I am too)

Autistic ADHD’ers in this house!

Ready to Cut the Chaos and Feel Joy in Your Business Again?

Let’s Chat